09 Jul Tech: The Pebble Smart Watch
Move over phablets, tablets, readers, smartphones, minis and mobiles – the new Pebble Smart Watch is here to ride the wave of “MUST” have electronics …
The Pebble Smart Watch went on sale earlier this month ( July 7, 2013) at Best Buy and sold out within days. The watch has features such as Bluetooth technology to answer / reply ( or ignore, whichever suits :P, ) incoming texts , emails and manage your music; connectivity with your Apple iPhone® 4, 4S and 5 and iPod®, as well as most Android devices with OS 2.3 ; downloadable watch faces – that range from the subdued time piece to mohawk rocking & sunglasses wearing emojis ; and a waterproof design in case you need to check your emails while taking a dive.
The biggest opportunity I see here is for the app developers ( with the endless aesthetic customization possibilities, unique games, organization and health/wellness apps etc.) and eventually advertisers. Consumers are stuck to their phones more so then ever ( 84% of users admit they can’t go a day without their phones) – it can definitely change the landscape of reach if the device is literally strapped to a consumer for a long period of time.
Although the watch was sold out at Best Buy within the the first week it was available, it will be interesting to see how adoption progresses ( is this just another fad turned dud?) , consumer engagement changes ( in a world of expressing yourself in 140 characters or less, how will the smart watch fare?) and user segmentation develops ( with a smaller screen and functionality differences, usage patterns are sure to vary).
How much is too much though? Do we need another device to keep us connected to the same emails/social networks/ people that we can access on any of our 50 other devices? The short answer- probably.
Will you be flocking to the local electronic store to purchase your smart watch to match your smartphone, computer, tablet, reader, itouch, ipad….or are you not buying it?